Many people have much to be thankful for this year, particularly those who are employed. Unfortunately, many others have not been able to keep a job this year. There has been a dramatic increase of families who are struggling just to survive. WMIT saw these needs and decided to help.
From November 30 – December 13, the Families Helping Families project is in motion to connect those equipped to help in the local region with organizations that can funnel their resources to those in need.
“Those ministries do a lot of unknown things, and we want to expose people to it,” said Clarke Leichte of 106.9 The Light. “On the other hand, we know those ministries have become flooded because so many people are in need. So, we want to help them by making people aware that they can help these ministries with their finances, resources and time.”
Since beginning this campaign, the station has received calls of different kinds. Some of them need assistance and get referred to these organizations. Others are calling in, asking how they can help.
“One guy called in to one of the organizations and said he has about three-fourths of a refrigerator full of deer meat he would like to donate,” said Leichte. “So, contributions don’t necessarily have to be financial to be useful.”
“106.9 The Light listeners never cease to amaze us with their generosity for others, whether the need is at home, or on the opposite side of the world,” said Jim Kirkland, Director of Radio for BGEA and Blue Ridge Broadcasting. “This Christmas, there are so many families in our own communities who are critically in need of help. It’s an honor to be a connection point with area crisis ministries between families in need and families who want to help.”
