Billy Graham's 1949 Los Angeles Crusade was originally scheduled for three weeks, but ended up lasting 57 days and nights. During those eight weeks of meetings, more than 350,000 people attended and over 3,000 made decisions for Christ.
Posters like this one were sent to residents in the Los Angeles area ahead of the Crusade in efforts to draw attendance.
At the time, Billy Graham served as a full-time evangelist for Youth for Christ. This cardboard picture of Cliff Barrows, Billy Graham and George Beverly Shea—along with their signatures—was likely used in publicity for the Los Angeles Crusade. For decades to come, this trio would travel around the world, working as a team and as friends to share the Gospel of Jesus Christ.