Asheville, N.C., Dec. 8, 2017 — Listeners of regional Christian radio station 106.9 The Light pledged enough money on Dec. 5 to provide 71,391 meals to local residents through the station’s “Hope to the Hungry” campaign. For the first time, 106.9 The Light partnered with seven local rescue missions to raise money to feed the local community during this Christmas season.
The station dedicated a day to promoting the campaign at no cost to the rescue missions, reminding listeners that for just $2 they could provide a warm, life-changing meal to someone in need. The flood of responses showed how much the community cares for its residents. One woman messaged the station and told her story. She was about to donate when she got a call from her husband. Her husband rarely listens to the radio, but he was charging his phones (what he normally listens to) so he turned on 106.9 The Light instead. Her husband felt moved to give $500. “God works in mysterious ways,” said the wife.
Listeners who donated had the choice to “give where they live,” choosing a specific city to support. Every dollar donated was directly given to one of these seven rescue missions:
- Western Carolina Rescue Mission in Asheville, N.C.
- Charlotte Rescue Mission in Charlotte, N.C.
- Hendersonville Rescue Mission in Henderson, N.C.
- Safe Harbor Rescue Mission in Hickory, N.C.
- Cleveland County Rescue Mission in Shelby, N.C.
- Haywood Pathways Center in Waynesville, N.C.
- Salvation Army Shelters in Greenville, S.C.
Throughout the campaign, on-air hosts shared with listeners stories from people in need. One woman from the Charlotte Rescue Mission said, “I was living on the street… There were days I didn’t eat. Sometimes there was weeks I didn’t eat… When I first came in, everybody welcomes you. They say, ‘welcome home.’ And then you get to go and get a plate of good food and something to drink. My prayer this morning over breakfast consisted of, ‘Thank you God for this food.’”
“106.9 The Light’s goal for ‘Hope to the Hungry’ was to invite listeners to join us in an act of unconditional love for people who are too often overlooked in our communities,” said Jim Kirkland, executive director of Blue Ridge Broadcasting. “During a span of 13 hours, 1,599 individuals took us up on the invitation to provide ‘Hope to the Hungry’. We’re humbled. All credit goes to our Lord and the listeners who answered His prompting upon them to partner.”
About 106.9 The Light:
A listener supported ministry of the Billy Graham Evangelistic Association, WMIT – 106.9 The Light, Black Mountain, N.C., seeks to serve its listeners with the message of the Gospel of Jesus Christ, through encouraging music, relevant Bible teaching and support of ministry outreach at home and abroad. 106.9 The Light has the nation’s 12th largest FM radio coverage area, reaching portions of seven states including the cities of Charlotte, N.C.; Greenville-Spartanburg, S.C.; the Tri-Cities of Tenn. and Va.; and Asheville, N.C. The station is also heard in Knoxville, Tenn. on 106.7 FM and in Franklin and Cullowhee, N.C. on 101.3 FM, globally at www.1069thelight.org, via its smartphone apps for iPhones and Android, and on Amazon Echo, Tap and Google smart speakers.