Everyone here at the BGEA is incredibly excited about this summer’s Rock the River Tour up the Mississippi River.
Months of preparation and hard work continue as we count down to the tour launch July 18 in Baton Rouge. The promotional efforts – inviting people, raising awareness, creating a “buzz” – span the far reaches of the World Wide Web.
We’ve been developing a presence for Rock The River across multiple websites, adding to the overall experience for fans and followers. It all begins with RockTheRiverTour.com, the official tour website featuring band lineups and other details for each of the four tour stops. Thousands of people visit this site daily.
Thousands more have been following the tour preparation and telling their friends in Social Media places online. If you head over to Facebook, you can check out the awesome fan-made designs for RTR t-shirts, posters and logos, along with pictures from the Community Action Projects.
If you’re a regular “tweeter,” you can follow our updates on the RTR Twitter feed. We’ll be doing live Facebook and Twitter updates during each of the four Rock the River events.
If you want an inside glimpse at some of the artists who will be on the tour, tune in to the RTR channel on Youtube. You can get a peek at Hawk Nelson, Lecrae, Da’ T.R.U.T.H., Fireflight and more.
Finally, you can also join in the fun by subscribing to our mobile RTR team, or “mob.” We’re sending out periodic updates about the tour via text messages, getting you even closer to the action. We also select random winners each week to receive prizes like iTunes gift cards and iPod shuffles. Who knows? If you join up, you might just win something!
So whether you live on the Mississippi, on the East Coast, the West Coast or somewhere in between, you can be involved with us. Become a fan on Facebook, follow us on Twitter, and join our mob.
Here’s how to join our text mob:
Text RTRBATON to 66937 for Rock The River Baton Rouge
Text RTRSAINT to 66937 for Rock The River St. Louis
Text RTRQUAD to 66937 for Rock The River Quad Cities
Text RTRTWIN to 66937 for Rock The River Twin Cities
If you’re not close to any of the Rock the River Tour stops, you can still get in on the action: Text RTRTOUR to 66937 for Rock The River Nationwide. As always, standard text messaging rates apply.
These Social Networking and mobile media efforts are great for getting the word out about Rock the River, and we’re excited to be using them. But for Rock the River to truly be a success – for lives to be changed and a generation of youth to know the saving grace of Jesus Christ – there’s an even greater force we need to mobilize: God’s people, praying earnestly and without ceasing for a mighty movement to take place along the Mississippi this summer.
Please join us in praying for this tour, that lives would be changed for eternity. And if you’re able and feel led to do so, please consider clicking the link below and helping to support this year’s Rock the River Tour.